• Tobacco use is the leading preventable cause of death and disability in the US.

• Women experience a disproportionate burden of tobacco-related health consequences and are a priority group for tobacco intervention efforts.

• ​Women are consistently less successful at quitting smoking and maintaining long-term abstinence than men.

• Psychosocial factors (such as high negative affect, severity of stress during withdrawal, weight gain factors, etc.) place women at high risk of relapse.

 

​This constitutes an urgent need to build the capacity of women-serving organizations to implement tailored tobacco cessation interventions to address women's tobacco use, support their quit attempts, and prevent relapse. 

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In PP240005, we propose to implement The WORTH (Women-serving Organizations Rallying for Tobacco-free Health) Program in at least 36 women-serving organizations across Texas over 5 years. This program offers comprehensive support to help organizations create tobacco-free workplaces and enhance their capacity to address women’s tobacco dependence. The WORTH Program provides staff education, specialized training, tobacco-free workplace policy guidance, nicotine replacement therapy, health promotion materials, and sustainability recommendations.